From the day it opened in 1896 until the day it was abandoned in 1966, the Sutro Baths did nothing but lose money. Didn’t matter if the Baths were baths, or a museum, or a concert hall seating 8,000, or a skating rink, or whatever else, the Baths lost money. They didn’t even succeed at closing; they tried to demolish the Baths, but Adolph Sutro’s mad obsession burnt to the ground instead.
So how can the abandoned become so popular?
Just one of those paradoxes, I suppose. Greece has its Parthenon devoted to Athena, Egypt has its Great Pyramid of Giza devoted to a pharaoh. San Francisco has a financial disaster. Of such is abandoned immortality made.
Vonn Scott Bair