When we discuss instant traditions only a few years old in San Francisco that have hung around since the 1800s (or something like that), we must discuss the Friday lunch hour food trucks that gather just across the street from City Hall. The tradition: the work week has almost ended, let’s get lunch and a side order of fresh air, sunshine, cool breezes, greenery and shade.
The challenge for the trucks: standing out in the crowd and drawing customers.
The solution: Colors. Really. Vivid. Colors.
For example (all shots taken with my iPhone 6 Plus):
I like the front of the Liba Truck:
Yes, that’s a mirror image of “FALAFEL” like a mirror image of “AMBULANCE.” Which makes sense: when hunger has become an emergency, falafels come to the rescue. The next truck look restrained by comparison, but when you look at what they sell, basic black is fine for Bacon Bacon.
Ah, but you, my clever and intelligent reader, you are asking a clever and intelligent question! “Does all this wildly colorful decoration-slash-advertising work? Do these bright and vivid colors draw hungry crowds to these trucks?”
Behold the answer:
Vonn Scott Bair
PS–If I have accidentally induced hunger pangs in anyone, I apologize. Unless I don’t.